Ensuring halal integrity is another important challenge for the halal industry. Since the halal industry involves ‘farm to table’ operations, the issue of integrity throughout the halal supply chain becomes a major concern. Given the increasing number of reported cases of fraudulent halal certification, and physical  contamination of halal food products, the authenticity and integrity of halal food consumed has raised a major outcry from Muslim consumers.

The halal concept encompasses the products value chain beginning with the acquirement of the ingredients or preparations for services to final delivery. The halal supply chain includes stages beginning from procurement and preparation of halal ingredients to the manufacturing and delivery of the final product to the consumers. This process includes the separation of halal from non-halal ingredients or food products throughout the entire supply chain including during warehousing, transportation, storage and terminal interchange. Hence, halal integrity must be preserved along the value chain either upstream towards animal food or downstream towards food services as well as transportation, storage and handling of halal products.

Halal logistics involves a management process of procurement, movement, storage and operations of food and non-food items. In the halal logistics operations, a company that supplies halal products needs to provide transportation and special containers to carry the halal products to consumers to ensure the products’ safety as well as guarantee its halal integrity. Since the halal industry relies heavily on logistics service management capabilities to ensure integrity, halal logistics plays a key role in protecting the halal integrity along the supply chain.